PR Case Analysis: Balenciaga Smart Shoes Data Privacy Incident

Case Background: 

In this project, I assumed that Balenciaga, a global top fashion brand, launched a smart shoe in 2023, combining advanced fitness tracking technology with its iconic fashion design. Shortly after the product's release, a data privacy breach occurred, leading to a significant PR crisis for the brand.

PR Strategy: 

To address this hypothetical crisis, I designed a series of PR strategies covering transparent communication, customer care, stakeholder analysis, and media cooperation. These strategies aim to help the brand effectively manage the crisis and restore its reputation.